Vision, mission and values of a company

Vision, mission and values of a company

The vision, mission and values ??of a company are declarations or statements that guide or guide the decisions, actions and behavior of all members of a company.
Many companies often overlook the development of these statements or, in any case, write only a matter of fashion or because other companies do too, rather than as part of a real commitment.
But the truth is that companies that develop clear formal statements of vision, mission and values, and that effectively communicate both their members and customers, suppliers and the general public, usually have better performance than those without do.
Let's look at the concept of each of these statements:
View
The vision of a company is a statement that indicates where a company is heading or what is what they intended to become the long term.
The vision of a company serves as a guide for decision-making and actions of all members of the company, but it also serves as a source of inspiration and motivation, gives identity to the company, and helps to project an image positive.

Good vision company usually has the following characteristics:

    It is clear, understandable and easy to follow for all members of the company.
    It is brief, consisting of a single sentence.
    positive, attractive and inspiring.
    It is challenging, yet realistic.
    is aligned and consistent with the values, principles and culture of the company.
    is communicated and constantly reminded all members of the company.
    He is known to customers, suppliers and the general public.

As an example, consider the vision statement of the air carrier LAN:
LAN Vision: "To be recognized as one of the top 10 airlines in the world."
Mission
The mission of a company is an enduring statement of purpose, purpose or rationale of a company.
The mission of a company serves as a reference or basis for decisions and actions of all members of the company, but it also serves as a source of inspiration and motivation, gives identity to the company, and to inform what the company does and what the difference from the others.
A good mission company usually have the following characteristics:

    is clear and understandable to all members of the company.
    is not limited to the point of limiting the actions of the members of the company, but not too broad to the point of even cause confusion about what the company does.
    indicates what does or what the company is involved.
    distinguishes the company from similar.
    is communicated and constantly reminded both members of the company and customers, suppliers and general pubic.

As an example, consider the mission statement LAN:
LAN Mission: "Transporting dreams delivering our best to achieve the preference of customers and communities, and thus build a sustainable business where we enchant work."
Values
The values ??of a company are qualities, principles or beliefs that a company owns.
The values ??of a business guide decisions, actions and behavior of all members of the company, but in addition, serve as inspiration and motivation, give identity to the company, and help project a positive image.
Buenos company values ??usually have the following characteristics:

    are qualities, principles or beliefs that actually owns or in which the company really believes.
    are aligned and consistent with the values ??of the owner or owners of the company.
    are accepted and followed by all members of the company.
    communicated and constantly reminded both members of the company as customers, suppliers and the general public.

As an example, consider the values ??statement LAN:
LAN settings:

    Security : we care to passengers and our people. In all our actions and the choices we make, security is a pillar, meeting the highest industry standards.
    Overcoming : we share the goals and challenging goals. We strive to be the best every day, we are open to change and we love innovation to overcome the difficulties we face.
    Efficiency : generate simple structures and processes that enable us to provide timely and effective solutions and answers. We work together and we coordinate to maximize the use of resources and time of all. We keep costs in control, never put the safety and level of service to our customers at risk.
    Warmth : We value all people and we care to give respectfully. Our hallmark is the hospitality, friendliness and concern for others. We trust people and their work, highlighting their daily contribution. We try to solve problems together and recognize the achievements at all levels.