The principles of marketing

The principles of marketing

 Marketing principles are principles related to marketing that everyone must follow if you want to succeed in a company or business.
The following are what we consider the main principles of marketing:
Approach
The approach is to focus on a specific market segment, ie directing the products or services to a particular group of consumers.
The reason being the approach is that the total market that exists for a product or service so wide and varied, not profitable turn to all consumers that comprise it, but it is reasonable to focus on a specific group of these.
In addition, by focusing on a market segment, we can achieve greater efficiency because, for example, we can better understand the needs and consumer preferences that shape it, and address them in the best way possible.

Specialization
The specialization is to specialize in the production or sale of one or a few types of products or services.
The reason for specialization is that specialize in one or a few types of products or services, can become experts or specialists in what we do or offer and, thereby, to provide a product or service of excellent quality.
But also to specialize in one or a few types of products or services, we can get consumers, seeing us as experts or specialists have high perceived value of our products or services.
Differentiation
The differentiation is to provide a product or service that has a feature that differentiates and distinguishes them from other products or services from the competition.
The reason for specialization is that with such amount and variety of products or services offered on the market, it is very difficult for our product or service reaches succeed if u offers the same as the others.
Differentiation is usually given on the product and is usually based on an innovative feature that makes it unique and original; however, there may also be differentiation in customer service, advertising, distribution, etc.
Added Value
The added value is to offer a product or service that has a feature or an extra service that gives you more value in consumer perception.
The ratio of value added is that with so many competitors in the market, it is very difficult to become competitive if a product or service with a value greater than that of other products or services of competitors can not offer.
An example of added value may be to a machine shop that not only repair your car customer, but it also delivers free at home, totally clean and basic maintenance.
Consumer analysis
The consumer analysis is to analyze the needs, tastes, preferences, desires, habits, purchasing behavior and other characteristics of consumers who make up the target market.
The reason analysis is that consumers know best, we can design marketing strategies that better results can have on them, for example, we can create products that best suit their tastes and preferences.
To analyze consumers do not need to perform a complex market research, but we can also analyze, for example, to observe, to talk to them or through small surveys.
Competitive Analysis
The competitive analysis is to analyze the location, experience, skills, strategies, advantages, strengths, weaknesses and other characteristics of competitors.
The reason for the competitive analysis is that the best know, we can make decisions that allow us to adequately compete with it, for example, can choose to lower our prices if we find that production costs are high.
To analyze the competition is not necessary to perform a complex market research, but we can also analyze, for example, by visiting their premises, to buy their products or to interview their former employees.